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CV

As a writer and editor, I specialize in long- and short-form copywriting, SEO, and branded content creation.


I received a certificate from the UC Berkeley Extension Program's Professional Sequence in Copyediting, specializing in The Chicago Manual of Style's editing and publishing guidelines, and have received my Bachelor of Arts in Global Studies from the University of California, Santa Barbara.

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Work Experience

Senior Copywriter 

Tesla, Inc.

April 2021 – Present

Los Angeles, CA

Featured Projects

 

Landing Pages

 

Privacy

Megapack

Why Solar

Tesla Insurance

Help Me Choose

2020 Impact Report

Videos

Tesla Megapack | Soldotna, AK

Tesla Megapack | Angleton, TX

Tesla Megapack | Oxnard, CA

Gigafactory Texas, Cyber Rodeo Pre-Show Video

Senior Associate of Content & Editorial, Copywriter 

Inspire Clean Energy

April 2020 – April 2021

Los Angeles, CA

Copywriter: Managed and produced copy for all internal design, product, and marketing initiatives, maintaining brand voice and consistency while focusing on increasing acquisition, retention, brand awareness, and engagement across all customer-facing channels.

 

UX Writer: Worked closely with the Product and Engineering teams as a UX writer to craft succinct and clear UX copy that simplified the complex messaging inherent to the renewable energy industry in a way that was engaging to the target customer, inviting them to not just become familiar with our mission but to become part of it.

Content Strategist: Worked as a content and editorial strategist, ideating, researching, and writing long-form blog content for both internal and external audiences.

Deputy Editor 

First Media

May 2019 – November 2019
Los Angeles, CA

Deputy Editor: Co-managed an editorial and social content team of eight people; established and analyzed editorial content strategy and output goals; defined editorial voice, tone, and style; utilized data analysis tools to ensure consistent content creation strategies for branded/direct response, paid media, search/SEO, and organic social for the So Yummy (24 million followers) and Blossom (53 million followers) brands. Successfully increased unique visitors to the sites by more than double (from 634,000 to 1.3 million).


Interim Editor in Chief (July 2019 – Aug 2019): Maintained and improved team management and content strategies, optimized output goals, and redefined the editorial direction.


Senior Editor (May 2019 – June 2019): Established the Blossom brand’s editorial direction by relaunching and streamlining content strategy, increasing the freelance writer roster, and creating new systems for data-driven content tracking.




Content Writer, Senior Editor 

Ranker

May 2017 – April 2020
Los Angeles, CA

Content Writer: Wrote an average of two articles per week focusing on history, entertainment, and pop culture with over 85 articles contributed.


Senior Editor: Developed and managed timely and breaking news content strategy; maintained editorial schedules for all event coverage for editorial and social media teams; planned monthly editorial calendars; collaborated interdepartmentally.


Associate Editor (August 2017 – May 2018): Oversaw content creation for two publishing verticals while also ideating and assigning articles to 15 – 20 freelance writers on a weekly basis.


Junior Editor (May – August 2017): Responsible for copyediting three to five long-form articles per day, specializing in history and true crime content.




Copywriter and Copyeditor 

Freelance

September 2014 – Present
Los Angeles, CA

Write content for clients and brands with a focus on blogging, newsletters, short- and long-form editorials, listicles, SEO, and ghostwriting. Specialize in history, science, photography, relationships, lifestyle, branded/social copy, and entertainment content creation.


Copyedit short- and long-form narratives, listicles, branded content, and digital/promotional copy.




Copyeditor and Proofreader

 

Rare Bird Books

May 2017 – Present
Los Angeles, CA

Edited over 30 long-form projects including fiction, nonfiction, memoirs, and historical nonfiction. Specialize in the Chicago Manual of Style and experienced with Word's Track Changes and Adobe Acrobat editing programs.




Contract Reporter

Noozhawk

April 2016 – May 2018
Santa Barbara, CA

Worked as a contract reporter for a 24-hr digital news publisher focusing on healthcare, nursing, small business, and nonprofits.




Contributing Writer

Conscious Magazine 

September 2014 – April 2015
Myanmar, Thailand, Cambodia; Remote

Worked as a contributing writer covering sustainability projects and social impact strategies.



 

Newswriting Intern

 

The Santa Barbara Independent

January – March 2013

Santa Barbara, CA
 

Completed an editorial internship for the largest circulated newspaper in Santa Barbara County; 20+ articles contributed.


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Education & Certifications

University of California: Berkeley Extension Program

Creative Nonfiction Workshop

September 2020 – December 2020

Professional Sequence in Editing

Summer 2016 – Spring 2017

 


 

University of California: Santa Barbara

B.A. Global Studies

2010 – 2012

 


 

Florence University of the Arts

Art History & Digital Photography

Summer 2009

 


 

Diablo Valley College

Undergraduate General Education

2008 – 2010

40-Hour Volunteer Counseling Certification

 

Domestic Violence Solutions

March 2015

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Skills & Services

Chicago Manual of Style

AP Style

Branded content creation

Brand voice development

 

Copywriting

Digital media

SEO

Google Analytics

Microsoft Office

Adobe Acrobat

AirTable

Data analysis

Blogging

 

Contentful

Copyediting

Developmental editing

News writing/reporting

Basic HTML

Essay writing

Content strategy

Social media strategy

Project planning

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Brands & Clients

Tesla

 

Inspire Clean Energy

Hunker

Ranker

First Media (So Yummy / It’s Blossom)

Horizon Found

Volonté / Lelo

Rare Bird Books

Comfortable Adventures

Netflix

Paramount Pictures

Trip Advisor

K Health

Hello Fresh

Every Plate

 

Conscious Magazine

The Hundreds

Barista Magazine

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