CV
As a writer and editor, I specialize in long- and short-form copywriting, SEO, and branded content creation.
I received a certificate from the UC Berkeley Extension Program's Professional Sequence in Copyediting, specializing in The Chicago Manual of Style's editing and publishing guidelines, and have received my Bachelor of Arts in Global Studies from the University of California, Santa Barbara.
Work Experience
Senior Copywriter
Tesla, Inc.
April 2021 – Present
Los Angeles, CA
Featured Projects
Landing Pages
Videos
Gigafactory Texas, Cyber Rodeo Pre-Show Video
Senior Associate of Content & Editorial, Copywriter
Inspire Clean Energy
April 2020 – April 2021
Los Angeles, CA
Copywriter: Managed and produced copy for all internal design, product, and marketing initiatives, maintaining brand voice and consistency while focusing on increasing acquisition, retention, brand awareness, and engagement across all customer-facing channels.
UX Writer: Worked closely with the Product and Engineering teams as a UX writer to craft succinct and clear UX copy that simplified the complex messaging inherent to the renewable energy industry in a way that was engaging to the target customer, inviting them to not just become familiar with our mission but to become part of it.
Content Strategist: Worked as a content and editorial strategist, ideating, researching, and writing long-form blog content for both internal and external audiences.
Deputy Editor
First Media
May 2019 – November 2019
Los Angeles, CA
Deputy Editor: Co-managed an editorial and social content team of eight people; established and analyzed editorial content strategy and output goals; defined editorial voice, tone, and style; utilized data analysis tools to ensure consistent content creation strategies for branded/direct response, paid media, search/SEO, and organic social for the So Yummy (24 million followers) and Blossom (53 million followers) brands. Successfully increased unique visitors to the sites by more than double (from 634,000 to 1.3 million).
Interim Editor in Chief (July 2019 – Aug 2019): Maintained and improved team management and content strategies, optimized output goals, and redefined the editorial direction.
Senior Editor (May 2019 – June 2019): Established the Blossom brand’s editorial direction by relaunching and streamlining content strategy, increasing the freelance writer roster, and creating new systems for data-driven content tracking.
Content Writer, Senior Editor
Ranker
May 2017 – April 2020
Los Angeles, CA
Content Writer: Wrote an average of two articles per week focusing on history, entertainment, and pop culture with over 85 articles contributed.
Senior Editor: Developed and managed timely and breaking news content strategy; maintained editorial schedules for all event coverage for editorial and social media teams; planned monthly editorial calendars; collaborated interdepartmentally.
Associate Editor (August 2017 – May 2018): Oversaw content creation for two publishing verticals while also ideating and assigning articles to 15 – 20 freelance writers on a weekly basis.
Junior Editor (May – August 2017): Responsible for copyediting three to five long-form articles per day, specializing in history and true crime content.
Copywriter and Copyeditor
Freelance
September 2014 – Present
Los Angeles, CA
Write content for clients and brands with a focus on blogging, newsletters, short- and long-form editorials, listicles, SEO, and ghostwriting. Specialize in history, science, photography, relationships, lifestyle, branded/social copy, and entertainment content creation.
Copyedit short- and long-form narratives, listicles, branded content, and digital/promotional copy.
Copyeditor and Proofreader
Rare Bird Books
May 2017 – Present
Los Angeles, CA
Edited over 30 long-form projects including fiction, nonfiction, memoirs, and historical nonfiction. Specialize in the Chicago Manual of Style and experienced with Word's Track Changes and Adobe Acrobat editing programs.
Contract Reporter
Noozhawk
April 2016 – May 2018
Santa Barbara, CA
Worked as a contract reporter for a 24-hr digital news publisher focusing on healthcare, nursing, small business, and nonprofits.
Contributing Writer
Conscious Magazine
September 2014 – April 2015
Myanmar, Thailand, Cambodia; Remote
Worked as a contributing writer covering sustainability projects and social impact strategies.
Newswriting Intern
The Santa Barbara Independent
January – March 2013
Santa Barbara, CA
Completed an editorial internship for the largest circulated newspaper in Santa Barbara County; 20+ articles contributed.
Education & Certifications
University of California: Berkeley Extension Program
Creative Nonfiction Workshop
September 2020 – December 2020
Professional Sequence in Editing
Summer 2016 – Spring 2017
University of California: Santa Barbara
B.A. Global Studies
2010 – 2012
Florence University of the Arts
Art History & Digital Photography
Summer 2009
Diablo Valley College
Undergraduate General Education
2008 – 2010
40-Hour Volunteer Counseling Certification
Domestic Violence Solutions
March 2015
Skills & Services
Chicago Manual of Style
AP Style
Branded content creation
Brand voice development
Copywriting
Digital media
SEO
Google Analytics
Microsoft Office
Adobe Acrobat
AirTable
Data analysis
Blogging
Contentful
Copyediting
Developmental editing
News writing/reporting
Basic HTML
Essay writing
Content strategy
Social media strategy
Project planning
Brands & Clients
Tesla
Inspire Clean Energy
Hunker
Ranker
First Media (So Yummy / It’s Blossom)
Horizon Found
Volonté / Lelo
Rare Bird Books
Comfortable Adventures
Netflix
Paramount Pictures
Trip Advisor
K Health
Hello Fresh
Every Plate
Conscious Magazine
The Hundreds
Barista Magazine