CV

For the past eight years, I have been developing a career in digital media specializing in high-quality long- and short-form content, social strategy, SEO content, and branded content creation. I have experience in project management and team leadership, and thrive in collaborative, fast-paced work environments.

I have received a certificate from the UC Berkeley Extension Program's Professional Sequence in Copyediting, specializing in The Chicago Manual of Style's editing and publishing guidelines, and have received my Bachelor of Arts in Global Studies from the University of California, Santa Barbara.

 

Work Experience

Senior Associate of Content & Editorial, Copywriter 

Inspire Clean Energy

April 2020 – Present

I lead, create, edit, and guide copy development for all internal design, product, and marketing initiatives, focusing on increasing acquisition, retention, brand awareness, and engagement. I also manage the content and editorial strategy while ensuring that the brand voice is accurately woven into all messaging.

Los Angeles, CA

Deputy Editor 

First Media

May 2019 – November 2019
 

Deputy Editor: Co-managed an editorial and social content team of eight people; established and analyzed editorial content strategy and output goals; defined editorial voice, tone, and style; utilized data analysis tools to ensure consistent content creation strategies for branded/direct response, paid media, search/SEO, and organic social for the So Yummy (24 million followers) and Blossom (53 million followers) brands. Successfully increased unique visitors to the sites by more than double (from 634,000 to 1.3 million).


Interim Editor in Chief (July 2019-Aug 2019): Maintained and improved team management and content strategies, optimized output goals, and redefined the editorial direction.


Senior Editor (May 2019-June 2019): Established the Blossom brand’s editorial direction by relaunching and streamlining content strategy, increasing the freelance writer roster, and creating new systems for data-driven content tracking.


Los Angeles, CA



Content Writer, Senior Editor 

Ranker

May 2017 – April 2020
 

Content Writer: Wrote an average of two articles per week focusing on history, entertainment, and ‘90s pop culture with over 85 articles contributed.


Senior Editor: Developed and managed timely and breaking news content strategy; maintained editorial schedules for all event coverage for editorial and social media teams; planned monthly editorial calendars; collaborated interdepartmentally.


Associate Editor (Aug. 2017-May 2018): Oversaw content creation for two publishing verticals while also ideating and assigning articles to 15-20 freelance writers on a weekly basis.


Junior Editor (May-Aug. 2017): Responsible for copyediting three to five long-form articles per day, specializing in history and true crime content.


Los Angeles, CA



Copywriter and Copyeditor 

Freelance

September 2014 – Present
 

Write content for clients and brands with a focus on blogging, newsletters, short- and long-form editorials, listicles, SEO, and ghostwriting. Specialize in history, science, photography, relationships, lifestyle, branded/social copy, and entertainment content creation.


Copyedit short- and long-form narratives, listicles, branded content, and digital/promotional copy.


Los Angeles, CA



Copyeditor

Rare Bird Books

May 2017 – Present
 

Edited over 30 long-form projects including fiction, nonfiction, memoirs, and historical nonfiction. Specialize in the Chicago Manual of Style and experienced with Word's Track Changes and Adobe Acrobat editing programs.


Los Angeles, CA



Contract Reporter

Noozhawk

April 2016 – May 2018
 

Worked as a contract reporter for a 24-hr digital news publisher focusing on healthcare, nursing, small business, and nonprofits.


Santa Barbara, CA; Remote



Contributing Writer

Conscious Magazine 

September 2014 – April 2015
 

Worked as a contributing writer covering sustainability projects and social impact strategies.


Myanmar, Thailand, Cambodia; Remote


 

News Intern

The Santa Barbara Independent

January – March 2013


Completed an editorial internship for the largest circulated newspaper in Santa Barbara County; 20+ articles contributed.


Santa Barbara, CA

 

Education & Certifications

University of California: Berkeley Extension Program

Creative Nonfiction Workshop

September 2020 – Present

Professional Sequence in Editing

Summer 2016 – Spring 2017


 

40-Hour Volunteer Counseling Certification

 

Domestic Violence Solutions

Mar. 2015


 

University of California: Santa Barbara

 

B.A. Global Studies

2010– 2012


 

Florence University of the Arts

 

Art History & Digital Photography

Summer 2009


 

Diablo Valley College

 

Undergraduate General Education

2008 – 2010

 

Services & Skills

Chicago Manual of Style

AP Style

Branded content creation

Brand voice development

Digital media

SEO optimization

RPM sculpting

Google Analytics

Microsoft Office

Adobe Acrobat

Data analysis

Blogging

Copyediting

Developmental editing

News writing/reporting

Basic HTML

Essay writing

Content strategy

Social media strategy

Project planning

 

Brands & Clients

Inspire Clean Energy

Hunker

Ranker

First Media (So Yummy / It’s Blossom)

Horizon Found

Volonté

Rare Bird Books

Mighty Scribes

Comfortable Adventures

Netflix

Paramount Pictures

Trip Advisor

K Health

Hello Fresh

Every Plate

 

Conscious Magazine

The Hundreds

Barista Magazine

© 2020 Kellie Kreiss